About us

A new standard in jewelry shopping

At Vondel Diamonds, we're redefining luxury. For us, true beauty is only valuable when it's created honestly, sustainably, and consciously. That's why we combine the highest quality lab-grown CVD diamonds with solid 18-karat gold and platinum . The result: jewelry that not only sparkles but also feels good—for you and for the world.

Our vision

We believe a piece of jewelry is more than just a beautiful object. Every design should be timeless, refined, and meaningful—made to be cherished for generations. Our collections are carefully developed, balancing modern design with classic elegance. Each piece tells its own story, but only truly gains value when it becomes part of your story.

Our store in Amsterdam

Vondel Diamonds is the first brick-and-mortar jeweler in the Netherlands dedicated entirely to lab-grown diamonds and cultured gemstones . In our Amsterdam boutique, you'll experience luxury in a new way: more transparent, more conscious, and more forward-thinking. Here, we demonstrate that sustainability and exclusivity go hand in hand.

Our diamonds offer the same—and often even better—quality than traditionally mined diamonds, but without the ethical and ecological burden of mining. This way, we make exclusive jewelry accessible to everyone who wants to make a conscious and stylish choice.

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Direct source, fair price

What sets us apart isn't just what we offer, but also how we operate. We completely eliminate the middleman and work directly with the most renowned diamond laboratories worldwide. We even hold exclusive rights in the Benelux for some of these laboratories, allowing us to offer diamonds you won't find elsewhere.

This direct approach allows us to deliver exceptional quality at a fair price – up to 90% cheaper than mined diamonds, with no hidden margins and no compromises.

Unparalleled quality

Our diamonds are real diamonds , created in a laboratory process that perfectly mimics their natural origin deep within the earth. We use only diamonds that meet the strictest quality standards:

  • Brightness: VVS–VS
  • Color: D–F
  • Cut: Triple Excellent

Each diamond is meticulously set in 18k gold or platinum and comes with full IGI (Indicative Identification) certification.

Customization

In addition to our regular collections, we also create fully custom jewelry. We'll discuss your wishes with you, after which we'll create a digital 3D design . After your approval, the jewelry is handcrafted into a unique piece that perfectly tells your story.

Have you seen a ring or pendant from our collection but want to customize details—like the diamond size, the gold color, or a delicate element? That's possible too. This creates a piece of jewelry that's not only beautiful but also completely unique and personal.

Conscious luxury

Choosing Vondel Diamonds means choosing conscious luxury: jewelry that combines style, sustainability, and trust . That's our promise – and that's our difference.